Welcome to EquipmentFX.
Marketing well combines traditional, time tested methods and new and emerging online trends and technologies. If your online plan doesn't have you in Google's #1 or #2 organic placement, you're missing out on 52-63% of the opportunity. Do your own math: If 88-90% of your buyers are going online for your products and services, you're leaving some serious opportunity on the table. Our proprietary "Assess...Align...Activate" process will close ALL of the gaps in your sales and marketing system. Contact us to begin closing YOUR Gap.
Are you ready to regrow your topline sales... the right way?
By visiting our Marketing Channel, you'll gain access to free information that will help your company understand what good marketing truly is and how to prepare for the future... starting today. Our approach uses existing technology and processes designed specifically for our industry, and proven over the last 10 years IN our industry. Today's marketing is about leads and every available process to create and manage them without throwing bodies and expense at the problem. No approach should bind you to long term contracts, be unmeasurable and unaccountable. For a complete list of dealer plans, cilick here.
EquipmentFX assesses, aligns your goals and builds sales and marketing systems that will give your company a leadership position for the next 10 years...
- Serious Assessment Services:: Assess, Align and Activiate. Listen, understand and present real world plans to create customers and manage the ones you have. For the companies that are serious about improving.
- Monthly Offers: From FREE plans, to Quick fixes, a variety of low cost, low risk offers and plans to encourage trying something new, yet proven, for our industry.
- Marketing Basecamp: Solid fundamentals, how and where to start, how to measure, how to build a campaign from start to finish, which disiplines need to be managed, technology and its impact on your dealership.
- Website Design & Development: Evaluation tools and plans to measure where your site is at, Social Media, Mobile Device, Blog, E-commerce, SEO and CRM integration to bring visibility to everything important.
- Search Engine Optimization: Ranked #19 in the WORLD, hundreds of case studies, specific evidence and ROI metrics that show the value of the leads created.
- Lead Generation & Management: Improving quantity, quality, conversion and reporting so you know what is going on and what you're getting for your investment.
- CRM Development or Integration: We know what you need, how to develiop it from scratch, or balance it with your own program and goals.
- Database Management: We help your company to understand how to capture data, use it and treat it like the asset it is, and should be. Then, we design a program to deliver the right message to the right prospects.
- Direct Marketing & Graphic Design: The best quality material, the best copy, the best response rates, measurable returns and sound fundamentals so you get detailed Return-on-Investment.
- Marketing Automation: We automate everything that makes sense so you or the sales staff don't have to worry about staying in thousands of customer or prospect buying cycles.
- Project Management: Common sense communication and collaboration tools to measure progress, performance and deliver the results that define success.
- Technician Recruiting: A system of tools to tell your story, deliver qualified prospects and help you build the ideal service culture for today and tomorrow.
- Social Media Planning: Remember the internet 10 years ago? It's here, prepare for it, free consultations to understand the impact and how to implement a plan to promote your dealership.
Time challenged like the rest of us? We've got a few ways to quickly introduce our concepts...
- 90 Second Tour: Take the tour, see if your past, and upcoming challenges match the content and approach and gain access to 4 documents that will change how you think about dealership marketing.
- Your Marketing Channel: A comprehensive video library to help your company understand and apply concepts that measure marketing performance, understand possibilities and see some of the detail.
- FREE Consultation & Work Plan: 30 minute interview, 2 page summary and sample of a Marketing Plan designed for the 21st century.
- Customer Hub: 200 plus articles, reference links, Videos and PowerPoint presentations designed with you in mind. Take a 5 day trial, risk free, copy and download to your hearts content.
Alternate Exposure
Social Networking is not a fad. It is here to stay, it allows others to promote your business for free, but knowing the tricks with each respective source should not be left to chance. We've got world class solutions that take the guesswork of the the set-up, management and results.
Join Our Private Client Group…
Our Private Client Group approach leverages the economies of scale when forward thinking business owners work together. From the cost of direct marketing material, to programming, to data management, every time we build a process, we build scalability into every equation so the costs are lower for you, ROI improves, and results are beyond belief. Membership has its benefits… join us today.