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Plan Summary

Today, making the phone calls, recording the information and following up with your message about your products and services is critical to long term success. Our Marketing Plans are designed with you in mind, and assist your sales staff and management team to design, deliver and manage a campaign that delivers leads and sales.

 

Marketing Consulting

By hour, week, month or project, we can design a plan that meets your goals, objectives and budget. From sales and share increases to Aftermarket development we'll listen Read More »

Lead Generation Services

Our Lead Generation Services consist of developing your ideal prospect list, making the calls and developing the important data and processes that drive leads into your company Read More »

Follow-Up Marketing

Follow-up marketing consists of making sure each customer and prospect is consistently reminded of your company, products and services. Our process insure that the distribution of your message Read More »

Aftermarket Development

Our plans assist with the development of a process that improves the awareness of what you sell and service. From new unit installation and maintenance programs to high margin items Read More »

Assessment Services

Our Assessment Services are designed to be a two day site visit and full report on what we find. This can be oriented toward operations, sales & marketing or general business processes Read More »

Internal Lead Programs

Every day your employees drive by incredible opportunity. Our process is designed to help your company record the information, do the research and give you the best prospects Read More »

Pick-A-Plan

This program is designed around the company that has a tight budget, or isn't quite sure our plans will work. Not everyone needs everything, so we can listen and design a plan Read More »

Creative Design & Direct Marketing

Hiring a full-time marketing department or person is expensive. We can help with a program that is flexible, yet delivers over a calendar year a consistent mix of promotional material Read More »

Social Media Management

We've moved from the Yellow Pages to Social Media. What is the business case for Social Media? A good plan will help create leads, sales and customer satisfaction Read More »

Marketing Consulting

To what your challenges are, send a brief Summary of Understanding back to you and see if we'd be a fit for you.

• Activities Performed: Surveying, consulting, outsourcing recommendations, collateral development, SEO or Web design considerations, lead generation, management and reporting.
• Details: We'll design a program meets your needs or budget. This may include doing the work, or making sure your chosen team works together by managing your project.
• Costs: $200 per hour, discounts for monthly time blocks. Ask for details.
• Terms & Conditions: One page contract, cancel anytime. Multi-program discounts available, ask for details.

Lead Generation Services

The average sales rep can cover 100-150 accounts. We can help increase that by managing the prospecting activity before, during and after the sale.

• Activities: Cold calls, cross selling, lead processing, database management, CRM
• Details: 960 hours, 24,480 contacts, cost per Cost per Contact $1.96, 8,800 total calls (average) 30 calls per hour, Decision Maker reached between 35-85% of the time depending on industry
• Cost: $48-45K/yr. discounted programs available for 5 reps
• Coaching: $199 per month, per rep
• Terms & Conditions: Risk Free programs, ask for details. Cancel anytime. Multi-program discounts available, ask for details.

Follow-Up Marketing

Is managed practically and affordably. We can train your staff on the key processes, develop material and help you build your best plan.

• Activities: Cold calls, data capture, e-mail/website integration, monthly/seasonal special development, material & message creation and distribution
• Details: Design, set-up, training and forward planning assistance for products and services. Collateral recommendations, margin/opportunity analysis & priority
• Cost: Includes monthly management fee, phone contact and email support
  • $2,500 set-up
  • $950/mo for creation and management of 22 message per prospect delivery campaign
• Terms & Conditions: One page contract, cancel anytime, the database is 100% yours. Multi-program discounts available, ask for details.

Aftermarket Development

We insure your prospects and customers alike know about what you sell and service. We can assist with your current aftermarket program or help develop one from scratch

• Activities: Material design, scheduling and distribution plan to prospects and customers. We can design a plan that blends online and offline promotion so your message reaches the target audience effectively.
• Details: With your employees, we help assist with prioritizing your people, products and services and map out a way to educate the most possible prospects.
• Cost: Design, set-up, management reporting, lead follow-up and material distribution
  • $1,450 set-up
  • $750/mo for creation and management of your campaign
• Terms & Conditions: One page contact, cancel anytime, the database is 100% yours. Multi-program discounts available, ask for details.

Assessment Services

If an outside opinion is of value to you, we can design a process that includes surveys & feedback, and general recommendations to create new customers and satisfy your existing ones. In the process, we can help with employee feedback.

• Activities: Survey work, online evaluation, site visit and reporting of the findings. The process is designed around what you need, and is not a "canned" approach.
• Details: Employee & customer surveys and 17 page report with GAP Analysis on biggest areas for improvement. This includes a sales/marketing/operations planning template.
• Cost: $10,500 for a two-day visit, plus expenses at cost.
• Terms & Conditions: Strict NDA, 3 page contract, includes formal Scope of Work.

Internal Lead Programs

We help develop a plan that organizes, acts on and distributes the best message about your products and services using your existing resources.

• Activities: Design, set-up of data capture program, management of prospecting activity and employee rewards recommendation plan.
• Details: Creation of phone-in and/or written campaign, employee training, data capture, prospect management plan and lead distribution
• Cost: Includes training, worksheets, and all reporting
  • $1,450 set-up
  • $750 per month
• Terms & Conditions: One page contract, cancel anytime. Multi-program discounts available.
  • Activities: Design, branding, online & offline coordination, sales promotion
  • Details: 10 hours of pooled creative work, one piece per month (average), line cards, sell sheets, direct mail, custom creative, sales jackets, cost planning, printing coordination
  • Cost: Set-up includes formal media mix review, budget and activity recommendation
    • $3,500 set-up, includes full campaign planner and brand management
    • $750 per month, not including printing, 2 revisions
  • Terms & Conditions: One page contract, cancel anytime. Retain right to all material.
  • Activities: Design, set-up and reputation management
  • Details: Set up of YouTube, Facebook, Twitter and LinkedIn business profiles, optimization, basic training of internal staff on key activities
  • Cost: Includes basic training tutorials, resource material and webinars
    • $1,750 set-up
    • $750 per month
  • Terms & Conditions: One page contract, cancel anytime. Retain right to all profiles and information.

Pick-A-Plan

That best meets your needs. Simply spend time on the site, look over the plans and see what might work for you. Then, contact us and we can talk about what your goals are.

Creative Design & Direct Marketing

If you take some time to plan, you can generally predict what you'll need over a year or so. Our plans plan in advance, so you and our other clients have a consistent mix of good material.

Social Media Management

Our programs are designed to introduce slowly the concepts that create leads and sales. We help design the program that educates your employees on "best practices".