Our Team
Steve Smith
President, Managing Partner
Biography
Our Goal
Our goal is to make good marketing affordable and practical. If you want the whole story, please feel free to visit my LinkedIn profile, or visit my Social Media profiles. I also like to give out free information that helps us understand how were doing, and how to fix things.
I have spent the last 20+ years in the equipment business and was always curious and frustrated why leads and new customers were hard to create and manage. Add lean staffs today, disorganized customer databases or website/lead generation processes that aren't what they could be, we're at a very challenging, but exciting time to do more with less.
From sales, operations to VP/GM of Johnson Machinery, I always had a keen interest in sales, marketing, information, communication and the detail of why, and how, customers are created. We made it a commitment to being the first to be found, thought of, first to respond and best at managing information over the buying cycles of as many prospects as possible. This led to the design of a system that made it easy to manage and measure what worked, what didn't and why. We ended up being recognized nationally as a "best practice" dealership. I also also served as a two-term chairman of Hyster Company's Dealer Council Marketing Committee, and was responsible for chairing forums and speaking on the topics of marketing automation, database management and how to increase the awareness of a dealerships presence for their products and services. You can find plenty of background here on our Marketing Channel.
Education
- BA in Communications, University of Washington
William Craig
President
Biography
William, with his 14 years of experience in the Internet marketing industry, has gained extensive knowledge of all phases of Internet services and strategy: information architecture, quantitative analysis, systems development life cycles, Internet advertising, ecommerce, user interface design, and search engine optimization, his current area of expertise. William's background in scientific computing and information architecture provided the foundation for SpiderFX, a proprietary search engine for SEO, which contributed to WebpageFX's perpetual ranking as a Top 20 organic search engine optimization firm in the world, as ranked by TopSEOs. Prior to founding WebpageFX with Karie Shearer, William worked as a Portal Architect on a classified contract for the Department of Defense.
Education
- B.S. in Finance from Shippensburg University
- M.S. in Information Science and Technology, with a concentration in search engines from the University of Pittsburgh.
- Doctoral research for thesis: "Efficiencies of Electronic Marketplaces"
Karie Shearer
Executive Vice President / COO
Biography
Karie has an extensive knowledge of the Internet marketing industry and start-up companies. Prior to joining WebpageFX, she worked as a departmental manager and an integrator for the $141 million dollar buyout of WebClients.net by ValueClick.
Education
- B.S. in Computer Science & Mathematics with a 3.95 GPA from Shippensburg University