Ideal Clients
We Help Equipment Businesses Make Sense of Marketing
Most EquipmentFX clients are time challenged business owners and managers who are expected to do more with less, in a more competitive environment than ever. They are typically incredibly talented leaders, motivators, operations and business professionals. They are not, however, experts in creating more customers, more consistently.
Do Any of The Following Scenarios Fit Your Situation?
You've been in business for awhile and don't have a full time marketing department. Perhaps you're a committed business owner, have the knowledge to tell your story and can truly envision a way to create a better organization but have no idea where to start.
You have tried a lot of things to market your company without much success. You've tried networking, online promotions, redeveloping your website, Social Media sounds interesting but... Prospects are not yet flocking to your door and you wonder if you need to be patient or are you doing everything wrong.
You've been in business for awhile, but the sources of new customers are drying up. It's not unusual for markets to change, and staffs to turnover, for contacts to move on and for old marketing approaches to stop working. Can you reestablish yourself without taking forever and spending a fortune?
You are a larger company and your sales reps that are responsible at bringing in new business need to become better marketers themselves, follow-up more often and say and do the right thing more often. You have spent money on sales and/or marketing programs but have not gotten good results.
You have a successful business but want to do better. You realize that although you have been fairly successful in attracting new clients, you could be a whole lot better at it. You want to learn new approaches and strategies to marketing and selling your services that work more consistently.
If one or more of these scenarios is true for you, please read on. You're in the right place. There is help for you here.
Take a Quick Tour
By clicking on the image, you'll get a quick 2:48 introduction to what we call The Marketing Game. It'll describe the process, then you're free to CONTACT US with any questions. Enjoy!
